Work

Gamified promotions in shopping apps: can effort justification and regret explain their positive effects?

Year: 2025

Type: article

Source: Journal of service management

DOI: 10.1108/josm-05-2024-0214

Authors: Kathrin Sinemus, Stephan Zielke, Thomas Dobbelstein

Institutions: University of Wuppertal, Baden-Wuerttemberg Cooperative State University, Durban University of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408738088

FWCI:

Cites: 79

Cited by:

Related to: 10