Year: 2024
Type: article
Abstract: This paper explores the possibility and implications of manipulating human intelligence for marketing purposes. The manipulation techniques, rooted in cognitive psychology, aim to influence consumer behavior by exploiting emotional and decision-making processes. By using big data, artificial intelligence, and targeted marketing strategies, companies have the potential to shape purchasing decisions. However, ethical concerns arise regarding autonomy, consent, and societal impact. This study also highlights the importance of transparency and privacy in marketing, ensuring that manipulative tactics do not undermine consumer trust.
Authors: Mahi ., Sayak Bhattacharya
Institution: King's College London
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408915069