Work

FMCG in Rural Market: An Exploratory Study in Manipur

Year: 2025

Type: article

Abstract: Rural marketing is very wide and various way to understand the rural consumers. The present study analysed on the basis of rural consumer demographic, brand uses, frequency of purchase behaviour, media influence on sources of information, availability of FMCG products, influenced on consumer buying behaviour and consumer satisfaction on selected FMCG products. The data is collected from 160 respondents from villages of Imphal East and Imphal West districts which covered under Panchayatiraj, Government of Manipur.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.38767

Authors: Waribam Asha Devi -, Kh. Dhiren Meetei -

Institution: Manipur University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408949215

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10