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The Driving Forces behind Consumer Choices: Analysis and Applications Based on Neuromarketing

Year: 2025

Type: article

Abstract: With the continuous progress of information technology, the field of neuromarketing has entered a golden age of rapid development.Neuromarketing, leveraging the innovation and integration of 吴佳颖

Source: E-Commerce Letters

DOI: 10.12677/ecl.2025.144870

Author: 佳颖吴

Institutions: Zhejiang Sci-Tech University, Zhejiang University of Science and Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409141668

FWCI:

Cites: 14

Cited by:

Related to: 10