Work

The Influence of Sales Promotion on Purchasing Decisions At Mini Markets in The Gayo Lues District Community

Year: 2025

Type: article

Abstract: This study aims to analyze the influence of promotion on purchasing decisions in choosing a place to eat in Makmur Swalayan Blangkejeren, both partially and simultaneously. Using an associative method, this study involved 100 respondents as a sample, and data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of the study show that promotion has a positive and significant influence on purchase decisions. Simultaneously, promotions have a positive and significant effect on customer decisions, as shown by the value of Fcal 41.433 greater than Ftable 3.94

Source: Jurnal Semesta Ilmu Manajemen dan Ekonomi

DOI: 10.71417/j-sime.v1i4.290

Author: Bambang

Institution: Universitas Syiah Kuala

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409160681

FWCI:

Cites: 16

Cited by:

Related to: 10