Year: 2025
Type: article
Abstract: Advertisements affect what people buy and why they choose certain products. Companies use psychology to create ads that grab attention and influence decisions. They use emotions, social trends, and smart marketing tricks to make products seem more appealing. With technology, ads have become even more personal, using data to target people based on their interests. This research looks at how different advertising techniques work, like hidden messages, quick buying decisions, brand loyalty, and ethical issues. Understanding these ideas helps businesses sell better and helps people make smarter shopping choices.
Author: Rayna Binu
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409195034