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Neuro-marketing: Understanding Consumer Behavior for Effective Marketing Strategies

Year: 2025

Type: article

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem02736

Authors: JEYASHREE. L.K., INDUNATHI .G.

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409296301

FWCI:

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