The parameters impacting the imitation jewellery sector and its wide-ranging legitimacy in Indian society:- A statistical analysis
Year: 2025
Type: article
Abstract: This study focuses on the variables responsible for the growth of India's artificial jewellery market. The Research highlights the acceptability of these jewellery items and their related success criteria. The study focuses on customer orientation towards such products. The operational statistical analysis is logistic regression, which identifies the variables impacting the overall market concerning customers' viewpoints. The primary variables focused on in the study are trends, cost effect and purchases.
Author: Gurvishal Sinha
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4409304616