The Influence Of Marketing Strategy On Interest In Savings At Bank Mega Mamuju Branch Office
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to determine the effect of marketing strategy variables on interest in saving at Bank Mega Mamuju Branch Office. The research method used is a quantitative method with primary data using a questionnaire. Respondents in the study were all customers at Bank Mega Mamuju Branch Office with a population of 726 customers, the sample used was the Probability Sampling technique, and the number of samples was determined using the Slovin formula with a sample of 88 respondents. The formula used in this study is validity test, reliability test, multiple linear regression, t test and coefficient of determination test (R2). The results of this study indicate that marketing strategy (X) has a significant partial effect on interest in saving (Y) at Bank Mega Mamuju Branch Office and marketing strategy (X) has a correlation with interest in saving (Y) mega fund savings products at Bank Mega Mamuju Branch Office
Source: JURNAL ECONOMIC RESOURCE
Institution: Universitas Muhammadiyah Mamuju
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409384831