Work

Pengaruh Harga, Citra Merek, Kualitas, dan Promosi terhadap Keputusan Pembelian Produk Nugget di Malang

Year: 2025

Type: article

Abstract: The rise in processed meat product consumption in Malang City during 2021–2023 had an impact on this study. In 2021, 0.104 kg/person/year, 0.624%/person/year, and 0.988%/person/year were the consumption levels of processed items. Finding out how So Good chicken nuggets' brand image, pricing, advertising, and product quality affected consumers' decisions to buy was the goal. Numerical data collection is the main goal of this study's quantitative methodology. The study, which had 900 participants, was carried out in Malang City, East Java. Accidental sampling, which depends on the data that is available, was the sample collection approach that was employed. 100 individuals were included in this study using the Slovin formula. The study's findings regarding product quality, pricing,promotion, and brand.

Source: PETERPAN (Jurnal Peternakan Terapan)

DOI: 10.25181/peterpan.v7i1.3980

Authors: A Loe, A Murti, K S Suroto

Institution: Universitas Tribhuwana Tunggadewi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: hybrid

OpenAlex ID: W4409402501

FWCI:

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