Work

Pengaruh Digital Marketing, Kualitas Produk dan Harga terhadap Keputusan Pembelian

Year: 2025

Type: article

Abstract: This research aims to test and analyze Digital Marketing, Product Quality and Price on Yamaha Mustika Motor Purchase Decisions in South Tangerang. This type of research is quantitative. The population in this study is unknown. The sample used in this research was 97 respondents, using the accidental sampling method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 22 program and Microsoft Excel 2021. The research results show that in digital marketing, product quality and price have a significant effect on purchasing decisions.

Source: Wawasan Jurnal Ilmu Manajemen Ekonomi dan Kewirausahaan

DOI: 10.58192/wawasan.v3i2.3095

Authors: Muhammad Vickry Andrha, Ravindra Safitra Hidayat

Institution: Universitas Budi Luhur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409517690

FWCI:

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