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Persepsi Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan BRT Trans Jateng Semarang–Grobogan

Year: 2024

Type: article

Abstract: The purpose of this study: (1) To test and analyze the effect of price perceptions on customer satisfaction of BRT Trans Jateng. (2) Testing and analyzing service quality on BRT Trans Jateng customer satisfaction. The subjects of this study were Trans Jateng BRT (Bus Rapid Transit) consumers in 2023. This study used a quantitative approach with data collection methods using a questionnaire. The population in this study is unknown. This study used a random sampling method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results showed that (1) Price perception has a positive effect on customer satisfaction for BRT Trans Central Java. (2) Service quality has a positive effect on BRT Trans Jateng customer satisfaction.

Source: Wawasan Jurnal Ilmu Manajemen Ekonomi dan Kewirausahaan

DOI: 10.58192/wawasan.v3i1.2776

Authors: Vendana Argananda Wibowo, Ninik Dwi Atmini, Heru Yulianto

Institution: Institut Teknologi dan Bisnis Semarang

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409517728

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