Work

The influence of advertising language and brand loyalty on consumers’ purchase intentions

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1282

Authors: Nannan Gong, Joohwan Seo

Institution: Dong-A University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409524707

FWCI: 7.238

Cites: 63

Cited by: 4

Related to: 10