Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Mahardhika Creative Event Organizer di Bandar Lampung
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research aims to find out how price and quality influence the decision to use services at Mahardika Creative Event Organizer. In this research, there are 2 independent variables tested, namely the influence of price and service quality. This research uses a quantitative approach with descriptive methods. This research was also conducted at PT. Mahardika Creative Event. Data collection techniques in this research used questionnaires, literature studies, and interviews. The results of this research show that the influence of price and service quality has a significant effect on the decision to use services at Mahardika Creative Event Organizer.
Source: Jurnal EMT KITA
Authors: Renaldy Rafif Kesuma, Tri Lestari
Institutions: Lampung University, Universitas Bandar Lampung
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409564831