Work

Exploring Factors Influencing Purchase Decision in the Fashion Industry: A Study of Social Media Marketing, Sales Promotion, Perceived Value and Corporate Social Responsibility

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

DOI: 10.1109/icimcis63449.2024.10957196

Authors: Felice Angeline Prawita, Yunita Wijaya Handranata

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409573661

FWCI:

Cites: 20

Cited by:

Related to: 10