Work

The Future of Online Shopping: Factors That Encourage Repeat Purchases in Indonesian TikTok Live Streaming Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

DOI: 10.1109/icimcis63449.2024.10957144

Authors: Artha Sejati Ananda, Dwi Widiya Sari, Willvina

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409573663

FWCI: 1.262

Cites: 19

Cited by: 1

Related to: 10