Pengaruh After Sales Service dan Personal Selling Terhadap Keputusan Pembelian Sepeda Motor Honda
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the influence of After Sales Service and Personal Selling on Purchasing Decisions for Honda Motorcycles at CV. Apollo Motor Pematang Siantar. This study uses a quantitative method with a sample size of 120 respondents through a purposive sampling technique. Data collection was carried out using a questionnaire with an ordinal scale and analyzed statistically through hypothesis testing using path analysis on SPSS 26 software. The results of the study indicate: (1) After sales service results in an increase in purchasing decisions for purchasing Honda motorcycles at CV. Apollo Motor Pematang Siantar; (2) Personal selling results in an increase in purchasing decisions for purchasing Honda motorcycles at CV. Apollo Motor Pematang Siantar; and (3) that After sales service and Personal selling result in an increase in purchasing decisions for purchasing Honda motorcycles at CV. Apollo Motor Pematang Siantar.
Institution: State University of Medan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409621762