Work

Co-creating cultural narratives. TikTok’s role in enhancing museum engagement

Year: 2025

Type: article

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-09-2024-0545

Authors: Karolina Sallaku, Thi Ngoc Bich Ta, Aspasia Simillidou, Michail Christofi

Institutions: LUM Jean Monnet University, Thuongmai University, University of Central Lancashire Cyprus, Vilnius University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409624737

FWCI: 14.23

Cites: 131

Cited by: 8

Related to: 10