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A Study on Consumption Patterns, Preference and Satisfication of Instant Food Products Among Young Adults with Reference to Coimbatore City

Year: 2025

Type: article

Abstract: The growing demand for convenience and time-saving food options has led to a significant rise in the consumption of instant food products among young adults. This study explores the consumption patterns, preferences, and satisfaction levels of young consumers toward instant food products. It examines key factors such as taste, price, nutritional value, brand perception, and convenience that influence purchasing decisions. Additionally, the research investigates the role of marketing strategies, social media influence, and packaging in shaping consumer preferences. The findings provide insights into young adults' attitudes toward instant food and offer recommendations for brands to enhance product offerings, improve customer satisfaction, and foster brand loyalty in this competitive marke.

Source: Journal of Neonatal Surgery

DOI: 10.52783/jns.v14.3497

Authors: S.J Sembakalakshmi S.J Sembakalakshmi, S. Nirmala S. Nirmala

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4409741509

FWCI: 1.849

Cites:

Cited by: 1

Related to: 10