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Study Of Customer Behavior Towards Opal Gems and Jewels

Year: 2025

Type: article

Abstract: ABSTRACT The gems and jewellery market in India and globally has witnessed a dynamic shift in consumer preferences, especially with increasing interest in semi-precious stones like opals. This study explores customer behaviour towards opal gems and jewellery, focusing on purchase patterns, motivations, preferences, and satisfaction levels. Through a combination of primary and secondary research, this study provides insights into the psychological, cultural, and economic factors that influence buying decisions for opal products.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem45791

Author: Harish kumar . S

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409766237

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