How do fashion endorsers’ credibility sources shape young consumers’ attitudes, perceptions, and purchase intents? Decoding fashion influencers using S-O-R perspective
Year: 2025
Type: article
Study design: Observational Study
Authors: Rishi Kant, Archana Tiwari, Deepak Jaiswal
Institutions: University of Lucknow, Siddhartha University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409828792
