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How do fashion endorsers’ credibility sources shape young consumers’ attitudes, perceptions, and purchase intents? Decoding fashion influencers using S-O-R perspective

Year: 2025
Type: article
Study design: Observational Study
Authors: Rishi Kant, Archana Tiwari, Deepak Jaiswal
Language: English
Open Access status: closed
OpenAlex ID: W4409828792
FWCI: 8.981
Cites: 74
Cited by: 5
Related to: 10