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Motivasi Konsumen dalam Pembelian Tiket Konser NCT: Studi pada Penggemar K-Pop di Indonesia

Year: 2025

Type: article

Abstract: The phenomenon of music concerts, particularly K-Pop concerts, has experienced a significant increase in Indonesia. Fan decisions regarding the purchase of concert tickets are driven by a variery of motivations. This study aims to analyze the factors influencing NCTzen’s decision to attend NCT concerts, utilizing consumer motivation theory and Maslow’s hierarchy of needs. A qualitative research method was employed, involving in depth interviews with four concert attendees. Data analysis was conducted using the data analysis framework developed by Miles & Huberman. The findings indicate that concert ticket purchase decisions are influenced by both rational and emotional motivations, with emotional factors being predominant. The study concludes that concerts serve not merely as entertainment, but also as an integral part of fans’ lifestyle and social identity.

Source: JURNAL SOSIAL EKONOMI DAN HUMANIORA

DOI: 10.29303/jseh.v11i1.734

Authors: Novaldha Andianthie Putri, Joe Harrianto Setiawan

Institution: LSPR Institute of Communication and Business

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409836303

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