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Factors Influencing Consumers’ Purchase of Sneakers through Unofficial Channels

Year: 2025

Type: article

Abstract: This study explores the main factors inﬂuencing consumers' decisions to purchase sneakers through unofﬁcial channels and how these factors affect their purchasing intentions. Using a combination of quantitative and qualitative research methods, including surveys and interviews, the study ﬁnds that price and product scarcity are the key driving factors. However, consumers generally have low trust in these unofﬁcial channels. To enhance consumer trust and purchasing intentions, it is recommended that unofﬁcial channels strengthen quality control while maintaining competitive pricing and product availability.

Source: International Journal of Global Economics and Management

DOI: 10.62051/ijgem.v6n3.03

Author: Zhongze Lu

Institution: North London Collegiate School (Singapore)

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409842784

FWCI:

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