Work

Pengaruh Pendapatan, Pendidikan, Dan Gaya Hidup Terhadap Pola Konsumsi Masyarakat Pelaku Usaha

Year: 2024

Type: article

Abstract: This research aims to find out how much influence income, education and lifestyle have on the consumption patterns of the business community in Konda Satu Village, Konda District, South Konawe Regency. This research uses quantitative methods with a population of 30 respondents and multiple linear regression analysis tools with the help of the SPSS program. The results of data processing show that partial income (X1) has a positive and significant effect on consumption patterns (Y), education (X2) has a positive and significant effect on consumption patterns (Y), and lifestyle (X3) has a positive and significant effect on consumption patterns (Y). In contrast, simultaneously income, education and lifestyle have a significant effect on consumption patterns.

Source: Robust Research of Business and Economics Studies

DOI: 10.31332/robust.v4i1.9598

Authors: Abdul Wahid Mongkito, Salni Deshita, Zinnia Wahyunika Sagiem

Institution: Institut Agama Islam Negeri Kendari

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4409846433

FWCI:

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