Year: 2024
Type: article
Abstract: With the vigorous development of network platform and the popularity of take-away software, take-away has become a popular choice besides cooking and eating in restaurants, which has changed the pattern of catering industry. This trend not only broadens the sales channels of catering enterprises, but also promotes the digital transformation of catering industry. However, the impact of take-away on catering enterprises is not entirely positive, and the evaluation is mixed. In this paper, the influence of take-sway on the evaluation of catering enterprises is discussed in depth, and the factors that affect the evaluation of catering enterprises, such as food quality, service experience and distribution efficiency, are systematically analyzed through the multiple linear regression model. On this basis, this paper puts forward practical suggestions for the take-away platform to improve the take-away service, so as to promote the healthy development of the catering industry.
Institution: North China University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409884205