Year: 2024
Type: article
Abstract: This research aims to determine the influence of price and product quality on purchasing decisions. The approach taken is to use a descriptive approach to find out whether product price and quality influence consumer purchasing decisions. The method used in this research is qualitative by focusing on the discussion of previous research, both a collection of previous journals and library research to obtain research data results using the literature review research method. The research results state that the better the price set, the consumer purchasing decisions will increase and the better the product quality is determined, the consumer purchasing decisions will increase.
Authors: Farah Salsabilla, Muhammad Iqbal Fasa
Institution: Universitas Islam Negeri Raden Intan Lampung
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409892263