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Exploring the Evolution of Consumer Behavior in the Metaverse: Implications for E Commerce Strategy

Year: 2025

Type: article

Abstract: The metaverse is fast emerging as a transformational digital ecosystem that, through immersive and interactive experiences, provides a distinction from the traditional online platforms. This study examines changes in spending patterns by consumers in the metaverse compared to traditional e- commerce platforms with the purpose of identifying the most salient behavioral shifts and their determinants.

Source: Cuestiones de Fisioterapia

DOI: 10.48047/w6x4qs54

Author: Harsha Ahuja,Dr. Neha Guleria ,Dr. Jitin Gambhir

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409904730

FWCI:

Cites: 1

Cited by:

Related to: 10