Effects of Perceived Value and Risk on Consumer Attitude and Purchase Intention : Focusing on Online Purchase Experience of Museum Cultural Products in China
Year: 2025
Type: article
Study design: Observational Study
Authors: 가톨릭대학교 일반대학원 공연예술문화학과 박사 수료, Ruichen Xu, InSul Kim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409971449