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Pengaruh Kualitas Pelayanan, Kepercayaan, dan Kualitas Produk terhadap Minat Beli Konsumen Ayam Keprabon

Year: 2025

Type: article

Abstract: Consumer purchasing interest is influenced by various factors, including service quality, trust, and product quality. Ayam Keprabon as a culinary business actor needs to ensure that these three aspects run optimally. Good service increases satisfaction, trust creates loyalty, and quality products are the main reason consumers buy. All three play an important role in shaping consumer purchasing decisions. By considering these factors, Ayam Keprabon can increase competitiveness and maintain customer loyalty.

Source: AKSIOMA Jurnal Sains Ekonomi dan Edukasi

DOI: 10.62335/aksioma.v2i4.1171

Authors: Resa Agatha Saputri, Meisya Laura Anindita

Institution: Universitas Tunas Pembangunan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409988753

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Related to: 10