Work

Comparative analysis of factors affecting individual interest in online investing in Indonesia (a study on Generation Z of Ajaib and Bareksa customers)

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1117/12.3058316

Authors: BUDI RUSTANDI KARTAWINATA, Silvi Amisha Putri, DYAH MAHARANI, Toto Sudibyo, Aldi Akbar

Institutions: Telkom University, Institut Kemandirian Nusantara, Universitas Bhamada Slawi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410029257

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