Impact of Price Fluctuations in Petroleum Products on the Purchase Behavior of Customers in the Automobile Industry in Coimbatore
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research focuses on evaluating the effect of price variations of petroleum products on the purchasing behaviour of customers in the automobile sector in Coimbatore district. A structured questionnaire collected responses from 148 respondents selected through purposive random sampling.Data was analysed using Chi-square tests and represented using pie charts. It was established that fluctuations in petroleum product prices influence customer preference with regards to types of vehicles they purchase,frequency of use & fuel efficiency.Finally,the research concludes with some recommendations to manufacturers and policy makers on how to adapt to the changing consumer behaviour.
Authors: P. S. Chandni, Ramprakash B.V
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410051252