The Influence Of Service Quality And Promotion On Customer Satisfaction (Survey On Maxim Online Transportation Customers In Tasikmalaya City)
Year: 2024
Type: article
Study design: Observational Study
Abstract: This research aims to determine the influence of service quality and promotion on customer satisfaction (Survey of Maxim Online Transportation Customers in Tasikmalaya City). The method used in this research is quantitative through a survey approach. In this research, the samples taken were 100 Maxim Online Transportation Customers in Tasikmalaya City. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using SPSS 26.0. The research results show that the service quality obtained from Maxim Online Transportation Customers in Tasikmalaya City has good criteria. Promotions for Maxim Online Transportation Customer products in Tasikmalaya City have good assessment criteria, Customer Satisfaction for Maxim Online Transportation Customers in Tasikmalaya City has good criteria. Together, Service Quality and Promotion have a significant influence on Customer Satisfaction. Partially, Service Quality has a significant influence on Customer Satisfaction. Partially Promotion has a positive and significant effect on Customer Satisfaction.
Authors: Dian Tri Adawiyah, Askolani, Titin Patimah
Institution: Universitas Perjuangan Tasikmalaya
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410158462