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A co-creation involving peripheral cues: When and how engagement size generates persuasiveness

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104311

Authors: Peng Li, Yang Sun

Institutions: Nankai University, Shandong Women’s University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410218876

FWCI: 6.225

Cites: 93

Cited by: 7

Related to: 10