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Research on the Influence of Digital Marketing on Consumers’ Purchase Intention Based on Machine Learning

Year: 2025

Type: article

Source: International Journal of High Speed Electronics and Systems

DOI: 10.1142/s0129156425405108

Authors: Qu Min, Sujeong Choi, Xu Tianpei

Institutions: Jiangsu Vocational Institute of Commerce, Mokpo National University, Hulunbuir University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410233197

FWCI: 3.681

Cites:

Cited by: 2

Related to: 10