Work

Analysis of Parents’ Intention to Enrolment in Secondary Schools through Stimulus Organism Response (SOR) Theory Approach

Year: 2025

Type: article

Abstract: The study aimed to examine the relationship between stimulus factors, cognitive and affective elements toward parents’ intention to enrol their children in secondary schools using Stimulus-Organism-Response (SOR) Theory. There were 373 respondents participating and Partial Least Squares- Structural Equation Modeling (PLS-SEM) were used. Result show that the school image and school quality both positively and significantly influence enrolment decisions. Therefore, stakeholders should improve reputation, quality and attractiveness of their institutions.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi26.6800

Authors: Erlyani Sutanto, Prio Utomo

Institution: Multimedia Nusantara University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4410268948

FWCI: 1.841

Cites: 16

Cited by: 1

Related to: 10