Work

Generation alpha’s attitudes toward mobile advertising

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-09-2024-2256

Authors: Regina Jihea Ahn, Beatriz Feijoo, Charo Sádaba, Erika Fernández-Gómez

Institutions: University of Miami, Universidad Villanueva, Universidad de Navarra, Universidad Internacional de La Rioja

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410378486

FWCI: 8.892

Cites: 54

Cited by: 5

Related to: 10