Work

Key drivers of consumers' preference for purchasing ready-to-eat food products: a study of Delhi-NCR

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Services Economics and Management

DOI: 10.1504/ijsem.2025.146245

Authors: Shruti Bansal, Shobha Bhardwaj, Deepak Kumar Agarwal

Institutions: SRM Institute of Science and Technology, Multanimal Modi College, Modinagar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Good health and well-being, Zero hunger

Open Access status: closed

OpenAlex ID: W4410406490

FWCI:

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