Work

Navigating the Chinese purchase intent in fresh agricultural product live streaming: anchor features, perceived risk and consumer confidence

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2024-0657

Authors: Jingnan Ju, Poh-Chuin Teo, Hamedi Adnan

Institutions: University of Malaya, Guizhou Qiannan Economic College, University of Technology Malaysia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4410407698

FWCI: 18.46

Cites: 42

Cited by: 10

Related to: 10