Work

An Exploratory Study of Entrepreneurial Marketing in Medical Supplies Purchase Decision Making: The Case of Ultrasound Gel in Public Healthcare Agency

Year: 2024

Type: conference-paper

Source: International Multi-Topic Conference

DOI: 10.1109/inmic64792.2024.11004348

Authors: Wachira Ponboon, Panita Rachapaettayakom

Institution: Mae Fah Luang University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4410428608

FWCI:

Cites: 27

Cited by:

Related to: 10