Year: 2025
Type: article
Study design: Observational Study
Abstract: The e-commerce sector is dynamic in nature, with a number of factors being responsible for inconsistency in consumer behavior and online buying trends.This study investigates the phenomenon of inconsistency in consumer behavior, a term referring to erratic and irregular changes in consumer preferences and choices, by examining responses gathered from a targeted population sample.The objective is to identify the root causes and emerging trends in digital consumer interaction that drive buying decisions and overall e-commerce performance.Based on historical e-commerce data, behavioral indicators, and statistical procedures like frequency distribution, correlation analysis, and comparison of trends, the research examines the scope and character of shopper choice variability in a given time frame.The role of online marketing, personalization recommendations, ease of use on the platform, and social networking impacts on shopping behavior is also examined.The research seeks to bring out how short-term behavioral irregularities differ from long-term sustained shopping patterns and influence internet sales strategies and customer loyalty.This examination adds to the understanding of online consumer behavior and provides businesses with practical knowledge to foresee and act on evolving patterns of consumption.The results facilitate the creation of stronger consumer participation models and improve e-commerce trend forecasting accuracy.
Source: IARJSET
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410429540