Work

The Consumer Behavior of Generation Z: An Impact in Modern Marketing Innovations

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.914mg0074

Authors: Ron-Jay A. Bulante, Jennalyn M. Catalan, Noveleen Grace L. Miranda, Desiree T. Torres, Jose S. Sabaulan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410547837

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10