Work

Deciphering Online Consumer Behaviour: Uncovering Factors Affecting Purchase Intentions for Electronic Items in Sri Lanka Using Ordered Probit Model

Year: 2025

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/09721509251341184

Authors: Dharshana Rathnaweera, Ruwan Jayathilaka

Institutions: General Sir John Kotelawala Defence University, Sri Lanka Institute of Information Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410854392

FWCI: 1.795

Cites: 98

Cited by: 1

Related to: 10