Year: 2025
Type: article
Abstract: ABSTRACT: The fast development of e-commerce stages has revolutionized the way customers shop, with Myntra developing as a driving design and way of life commercial center in India. Myntra offers a endless determination of items, from attire and footwear to embellishments and excellence things, catering to assorted shopper inclinations. In any case, with the comfort of online shopping comes the challenge of item returns, an necessarily viewpoint of the online retail experience. This theoretical investigates the online shopping environment on Myntra, centering on buyer behavior, item revelation, and the ease of returns. Myntra's user-friendly interface, personalized suggestions, and vigorous co-ordinations have essentially boosted client engagement and fulfillment. At the same time, the platform's hassle-free return policy enabling clients to return items that don't meet their expectations enhances believe and dependability. In spite of these focal points, the tall volume of returns postures operational challenges, such as turn around coordinations and supportability concerns.
DOI: 10.55041/ijsrem49051
Author: Krishna Yadav
Institution: Galgotias University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410855482