Work

Strategi Meningkatkan Kepuasan Pelanggan Di Ritel Modern: Tinjauan Dari Aspek Kualitas Layanan, Promosi, Dan Harga

Year: 2025

Type: article

Abstract: This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.

Source: Dinamika

DOI: 10.51903/4nmyth13

Authors: Putri Rusdiana Sari, Risma Nurhapsari, Erlinda Sholihah, Aftuqa Sholikatur Rahmania

Institutions: Universitas Patria Artha, Universitas Sains dan Teknologi Komputer

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4410924143

FWCI:

Cites:

Cited by:

Related to: 10