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Peran Media Sosial, Kepuasan, Dan Penilaian Produk Pada Pembelian Aerostreet Di Shopee

Year: 2025

Type: article

Abstract: This study analyzes the impcat of social media, customer satisfaction and product review on Aerostreet shoes purchasing decisions on Shopee. Using a quantitive approach, data was collected through questionnaires from 100 Dian Nuswantoro University students who bought Aerostreet shoes. Data analysis used SPSS, including validity, reliability, classical assumption and hypothesis test. Result show that social media, customer satisfaction and product review significantly influence purchasing decision. This study provides insights for marketers to optimize social media effectiveness and product quality to enhance competitiveness in the digital market.

Source: Dinamika

DOI: 10.51903/7ew0k546

Authors: Dandy Aprilya, Diana Aqmala, Guruh Taufan Hariyadi

Institution: Universitas Dian Nuswantoro

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4410924289

FWCI:

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