Work

Brand Image Mediates the Influence of E-WOM and Product Quality on Wardah Cosmetic Purchase Decisions (Case Study on Gen Z Women in Ubud District)

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.905000105

Authors: I Dewa Ayu Bintang Cahyani, Ni Luh Wayan Sayang Telagawathi, Ni Made Ary Widiastini

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410964664

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