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The Role of Social Commerce Trust and Satisfaction on TikTok Consumer Purchasing Behavior

Year: 2025

Type: article

Abstract: The purpose of this study is to analyze the antecedents of s-commerce trust (social media activities, consumer review quality, social support, and surface credibility) on satisfaction and their effect on consumer purchasing behavior on TikTok. This research uses quantitative methods and 271 consumer data were analyzed using PLS-SEM. The results show that there is a positive influence from the antecedents on s-commerce trust, except for social media activities. There is a positive influence from surface credibility on satisfaction and from trust and satisfaction on purchasing behavior of TikTok consumers in Indonesia. This research contributes to the theoretical and practical implications of s-commerce.

Source: Jurnal Manajemen Indonesia

Authors: Nur Islah Prestyasih, Sri Rahayu Hijrah Hati

Institution: University of Indonesia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411035693

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Related to: 10