Work

Analisis Preferensi Konsumen terhadap Keputusan Pembelian Bakso di Bakso Idola Mojosongo, Surakarta

Year: 2025

Type: article

Abstract: This research is designed to identify the determine of consumer preferences on meatball products on purchasing decisions. The technique applied is quantitative descriptive method, with the population considered in this study being individuals who have experience enjoying Bakso Idola Mojosongo, Surakarta. The sampling technique used is accidental sampling with a total of 59 individuals. The instrument test uses the F test and T test formulas and hypothesis testing using the Chi-Square test. This study’s conclution reveal that there is an important correlation between consumer preferences and consumer purchasing decisions. This is validated by the outcomes of the Chi-Square test which shows the level of significance of each variable as follows: flavor (p= 0.001), texture (p= 0.000) and variance (p= 0.017).

Source: Jurnal Ilmiah Manajemen Bisnis dan Kewirausahaan

DOI: 10.55606/jurimbik.v5i2.1096

Authors: Rahayu Sri Widyastuti, Chiesa Albalia Rakhma Putri, Devi Lintang Sari, Marjam Desma Rahadhini

Institution: Universitas Slamet Riyadi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4411308976

FWCI:

Cites: 2

Cited by:

Related to: 10