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Pengaruh Keragaman Produk, Kualitas Pelayanan Dan Pengalaman Pengguna Terhadap Keputusan Pembelian Apotek K24 Di Senopati, Sedati

Year: 2025

Type: article

Abstract: This study sought to ascertain and investigate how Apotek K24 Senopati, Sedati, customer happiness, product variants, and service quality affected decisions to buy. Customers of Apotek K24 made up the study's population, and 100 responses made up the sample. Quantitative research methodology was employed. Multiple linear regression and hypothesis testing were the methods of analysis employed.

Source: Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi

DOI: 10.55606/jurimea.v5i1.1147

Authors: Mega Ayuh Rochmah, Arif Rachman Putra

Institution: Universitas Sunan Giri

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4411329996

FWCI:

Cites: 20

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