Work

The Impact of Digital Marketing and Brand Image on Consumer Decisions Regarding the Purchase of Airasia Airline Tickets

Year: 2025

Type: article

Study design: Observational Study

Source: Eqien Jurnal Ekonomi dan Bisnis

DOI: 10.34308/eqien.v14i2.2158

Authors: Dedeng Abdul Gani Amruloh, Wahyu Yulianto, Atep Imam Munandar

Institution: STIE Dr Khez Muttaqien

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411344982

FWCI:

Cites:

Cited by:

Related to: 10